MARKETING

Associate in Science Degree in Business Management and Administration

What makes people buy certain products? How do marketers determine target audiences? In this concentration, you’ll develop skills in marketing, promotion, advertising, and buying. With classes that delve into consumer behavior and market research, you’ll be prepared for entry-level positions in advertising, public relations, sales, marketing management, and marketing research. These courses, combined with the core requirements, which will offer you a broad exposure to, and sound foundation in, general business principles and practices. Students also receive credit for participating in an approved internship.

OUR MISSION

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

BUSINESS BASE (REQUIRED 15 CREDITS)

COURSE CODE COURSE TITLE CREDITS
EBEN 102 Principles of Microeconomics 3
EBAN 101 Principles of Accounting I 3
EBAN 102 Principles of Accounting II 3
EBEN 101 Principles of Macroeconomics 3
EBMN 101 Principles of Management 3

CONCENTRATION (REQUIRED 9 CREDITS)

COURSE CODE COURSE TITLE CREDITS
EBKN 101 Principles of Marketing 3
EBKN 204 Marketing Management 3
EBKN 201 Consumer Behavior 3

ELECTIVES (REQUIRED 9 CREDITS)

COURSE CODE COURSE TITLE CREDITS
EBFN 101 Principles of Finance 3
EBMN 213 Business Law I 3
EBKN 315 Advertising Management 3
EBKN 322 Marketing Research 3
EBMN 493 Business Policy 3
EBFN 498 Internship in Marketing 3

CORE REQUIREMENTS (REQUIRED 27-30 CREDITS)

Yeshiva/Seminary Post High-School credits accepted

SAMPLE SCHEDULE

FALL SPRING SUMMER
College Writing Business Communications Principles of Management
Math Marketing Management Advertising and Promotion Mgmt
Principles of Marketing Marketing Research American Politics
Macroeconomics Social Media Marketing Microeconomics
Computers Consumer Behavior
Accounting I Accounting II

TOTAL AMOUNT OF CREDITS  60

*UPON COMPLETION BACHELOR DEGREE AVAILABLE

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